Geico is bought and sold directly online, which means you will not be going into an agent's office. Direct insurance is not new and is continuously growing in popularity. You can speak with a licensed agent with a simple phone call. Some look at it as skipping the middleman with a little extra savings in your pocket. It does help to have some familiarity with car insurance before buying it online.
Being in the business for a very long time, I have found that most people are clueless about insurance, even most agents who sell them. I will agree that their rates are cheap. But I wouldn’t recommend them. Inexperienced adjusters. They do not fully investigate. The policy does not cover like, kind, and quality which is bad if you have a new vehicle.