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These sites often attract your interest with competitive rates, but then transfer you to a different site to continue shopping and complete your transaction, often at a far less attractive rate. This is because lead generations sites are paid to sell your information to an agency or insurance company, not to present you with the rates on car insurance.
Many companies advertise free auto insurance quotes. Any car insurance quote you receive is and should be completely free. Insurance companies want to incentivize you to purchase a car insurance policy from them, so they’re not going to charge you for an upfront assessment (the quote). When shopping around for insurance, remember you can find free car insurance quotes from a variety of sources.

Insurance companies in the U.S. are an outgrowth of mutual aid societies. Prior to insurance companies (and cars, for that matter) community members would band together, often based on religious or ethnic affiliation, to provide funds in case of an emergency. Each member of a mutual aid society would pay a small amount into a fund that members could draw on in case of certain events, like a death in the family. The money the members pulled out of the fund could be used for things like burial expenses – and because everyone paid a little bit, no one person or family had to bear the full cost of an emergency when one struck.
2 Subject to deductible. See policy for restrictions. Not available in all states. Identity Protection Services are not available to auto customers in NC or NH nor with all policy forms. Identity Protection Services are available in NC homeowner policies with the optional “Identity Theft Expense and Resolution Plus” endorsement for an additional premium.

Nationwide's insurance professionals can quickly design a car insurance quote that meets your precise needs, even for those on a budget. Rather than going with the cheapest car insurance quote, make sure the company you choose provides flexible coverage and billing options. For instance, Nationwide allows members to pay monthly, quarterly or semi-annually online, through the mail or over the phone. It’s important to keep long-term flexibility in mind when deciding on an insurance carrier, not just go with the cheapest car insurance option.

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